How To Get Full Referral & Content URLs From Google Analytics

While cruising through the standard reports in Google Analytics (GA), you may have noticed that you can only get URIs (the part of the URL that follows the domain, AKA hostname). You can’t get the full URLs. That can be pretty unhelpful. So, I’m going to show you some tricks to pull full URLs into your GA reports in an export-friendly format. Helpful Export Tip Before you even get started creating these reports, you’ll need to know...

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Google Panda Two Years Later: Losers Still Losing & One Real Recovery

Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high-quantities of low-quality content that sometimes ranked highly in Google’s search results. Although Google didn’t specifically...

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7 SEO Tasks That Are Wasting Your Time

As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in today’s digital marketing environment? If you’re still carrying out any of the following SEO tasks, stop. There are too many other important areas to focus your attention on than to waste time using these techniques!  Task #1: Checking Your Traffic Every Day  While the number of visitors...

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Matt Cutts on Finding Untrustworthy Links, Why Google Won't Kill Toolbar PageRank

Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature. Identifying Unnatural Links After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. It quickly became clear to SEO professionals that they would need to delete or dilute to comply with Google’s webmaster guidelines. But one question...

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