Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
Identifying Unnatural Links
After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. It quickly became clear to SEO professionals that they would need to delete or dilute to comply with Google’s webmaster guidelines. But one question has plagued the industry ever since: “how do I know which links to remove?”
A new video by Google's Distinguished Engineer Matt Cutts announces that Google will soon begin supplying example links that were detected as being untrustworthy.
“A feature that we’re working on and that we are in the process of rolling out, which I’m pretty excited about, is that we will basically give you examples. So as we’re building the incident, whenever a webmaster analyst is saying 'OK, these are links not to trust,' we’ll include an example link. You might get one, you might two, you might get three, but basically it will give you an idea of the sorts of links that we are no longer trusting.”
Cutts goes on to give a few specific examples of types of links that could trigger the warning, including:
Too many widget links
Keyword-rich anchor text links
Article directories
Paid links
While many methods for identifying unnatural links have surfaced, Google’s new example links will give SEO professionals and webmasters more information on exactly what is triggering the warnings.
On an interesting side note, Cutts states that a “webmaster analyst” reviews and qualifies inbound links, which implies that human employees are reviewing and approving or flagging inbound links.
Here's the full video:
Source - search engine journal
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